A lot of people are jumping on the eco-friendly toilet paper bandwagon these days, but not many actually know where their toilet roll comes from – or why it’s so good for the environment.

At Sweet Cheeks, we supply super-sustainable, super-soft loo rolls made from sugarcane. If you’re curious about how sugarcane gets turned from stalk to sheet, we’re here to shed light on the process and explain what makes our rolls a staple in loos across the UK.


On a rescue mission

The sheets used in our loo rolls begin life as sugarcane plants (surprise!). And no, we’re not planting vast fields of sugarcane just for toilet rolls. We’re far too crafty for that! Our secret lies in the sugar industry in China.

Sugarcane is primarily grown for its sucrose-rich juice, which is extracted to be turned into sugar. After all the juice is squeezed out, what’s left behind is a fibrous byproduct called bagasse. Usually, bagasse ends up in landfills or gets burnt en masse (something that can be a major contributor to climate change). But not on our watch!

We swoop in and rescue the bagasse from its landfill or fiery fate, sending it to our factories to be processed into sheets. It’s just one of the things that make our loo rolls so eco-friendly!


From sweet stalk to silky sheets

Once the bagasse arrives at the processing facility, it’s time to start turning it into the super-soft sheets we all know and love.

First, it’s crushed and shredded to separate its fibres. The extracted fibres are then cleaned up to remove any dirt, debris, and lignin (the natural glue that holds the plant fibres together).

Next up is the pulping stage. The treated fibres are mixed with water to create a squishy pulp, which is then deposited on a moving mesh conveyor belt. Excess water is drained away, making sure that only the pulp with the perfect moisture level makes it to the next round. The remaining wet pulp is then pressed to remove even more water, forming a super-long, continuous sheet of paper.

Now, it’s time to dry things up. The damp paper sheet gets passed through heated rollers or drying cylinders to evaporate the remaining moisture, and is wound onto enormous rolls – good for a Jack and the Beanstalk-style giant, but a little too big for most bathrooms. That’s where the cutting process comes in!

The big rolls of paper are hauled over to a converting facility, where they’re sliced up into smaller rolls that are perfect for use at home or in businesses. Most standard toilet rolls are made up of around 200 sheets, but we believe in going one step further – our 3-ply rolls boast a whopping 400 heavenly soft sheets each!

delivery man icon

Rolling onto your doorstep!

Before we send our rolls out, we put them through some serious quality control. We test them for strength, flushability, and softness, so you can be sure every roll you receive is at the highest quality it can be.

If they pass the test, our rolls are packed into recyclable paper or cardboard packaging and prepared to be sent out. We pack all of our rolls in super-compact crates so we can send out as many as we can in one transport, shrinking their carbon emissions as much as possible. Finally, they’re sent out into the world and onto your doorstep!

Shop sustainable sugarcane toilet rolls with Sweet Cheeks

So there you have it: the story of how our loo rolls start life in the vast sugarcane fields of China and end up in your bathrooms. The next time you grab one of our rolls, take a minute to remember the adventure it’s been on to bring you a super-sweet bathroom experience!

loo roll