About Sweet Cheeks

At Sweet Cheeks, sustainability and value aren’t just buzzwords. They’re at the beating heart of what we do. 

Sweet Cheeks: A fresh, clean start

Sustainability is a word that gets thrown around a lot by businesses looking to improve their brand image. It’s a shame as we live in world where we must take concrete steps to reduce our harmful impact on Mother Nature.

Here at Sweet Cheeks, we are committed to making a meaningful difference to our environment. We don’t believe in greenwashing; that’s because our whole business operates around the fundamental ideas of combating waste and stopping deforestation.

We can achieve this with the humble toilet roll. Toilet roll that is made from sugarcane.

It’s been quite a journey to get here with the fully realised Sweet Cheeks toilet roll – but our dream of making a truly sustainable toilet roll has been totally worthwhile.

It was after we became parents that we began to realise we wanted to leave a genuine legacy that our son and daughter would be proud of; and there is nothing more powerful or good than safeguarding the future for our children and the planet they will inherit.

loo roll

Sustainable legacy

Responsibility starts with us now. Every adult from every walk of life can make a difference to our planet and reduce our ecological impact. It’s vital we do. You see it in the news more; catastrophic climate events – flooding, droughts, and other extreme weather disasters.

They are becoming more common. It’s disheartening.

It’s because many businesses prize profits over people and our natural world.

That’s the antithesis of how Sweet Cheeks works.

We chose sugarcane as the source of our premium toilet roll because of its inherent environmental value and excellent performance.

Strong and soft to use, Sweet Cheeks sugarcane toilet roll simply outperforms the competition in every department. It’s a bold claim, but we can back it up.

Our sugarcane toilet roll breaks down much faster than conventional paper and bamboo toilet roll.

This performance benefit means you face a lower risk of developing blocked pipes, ensuring no expensive calls to the plumber!

Save the planet with us

Sugarcane is a great material for sustainability – the central reason we use it.

Our toilet paper is made from a waste product from the sugar processing industry. If it didn’t become toilet paper, it would go into landfill or be burnt. Instead, it is transformed into plush, luxuriant sheets that leave a smile on your face when you wipe your bum!

Our eco-friendly toilet roll is 100% biodegradable and doesn’t present drainage problems.

Once you switch to Sweet Cheeks, you won’t go back to bog-standard toilet rolls. You’ll be part of a movement working to save our natural habitats, curb deforestation, and provide better solutions to consumers who want to make Earth fit for our kids and their kids.

It’s our core mission – saving the world, one sugarcane toilet roll at a time.

Join us on our mission for cleaner bums and a cleaner planet.

What we stand for



There is no Planet B. By using sustainable materials and minimising our carbon impact, we’re helping to protect the planet we do have. You can find out more about why sugarcane is such an eco-superstar by clicking the link below!


Value for money

Our 2-ply and 3-ply rolls come packed with a whopping 400 sheets each, while most other brands’ rolls only have 200. This means that our 6-roll packs give you the same amount of paper as other brands’ 12-roll packs!

And here’s the cherry on top: by packing more paper onto each roll, we’re not only saving you money, but also cutting down on shipping costs and reducing our carbon footprint. It’s a win-win for both your wallet and the environment!



As you can probably tell, we’re a pretty laid back bunch here at Sweet Cheeks. We know that toilet paper isn’t the most exciting thing to put on your shopping list, but that doesn’t mean we can’t have some fun with it. After all, life’s too short to be all serious (especially when it comes to TP)!