There’s no point hiding the fact that our planet is under threat from all sides; whether it’s deforestation or pollution, there are plenty of things threatening to wipe us out. If we want to make a difference, we can’t just roll with it – we need to act fast.

You might not think that toilet paper has a big part to play when it comes to the environment, but it does. Traditional toilet paper production causes quite a strain on our planet, heavily relying on deforestation and water consumption. The solution? Finding high quality, eco-friendly alternatives.

That’s where sugarcane-based toilet paper comes in; it’s one of the most sustainable options out there. Switching to sugarcane rolls is just one way that you and your family can make more sustainable choices for your home and the planet.

Keep reading for a closer look at how traditional toilet paper is produced, why this affects the environment, and the ways in which swapping to sugarcane toilet rolls can help protect our planet – one square at a time.

Toilet Roll in a Rainforest
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Why is traditional loo roll so bad for the environment?

When it comes to stocking our homes, loo roll is a household essential. It’s no surprise, therefore, that demand for it is high. However, high demand means high production, and that’s spelling disaster for the natural world.

Here are just three of the many ways that traditional toilet rolls are an eco-nightmare:

  • Roughly 27,000 trees are chopped down every day to produce toilet paper. That fact is pretty shocking in itself... but when you do the maths, it equals almost 10 million trees a year!
  • The production of just one roll of toilet paper requires almost 272 litres of water in order to grow and process the wood. When it comes to yearly consumption, that means over 13,000 litres for just one person’s paper supply, and nearly 60,000 litres for a family.
  • The majority of traditional toilet rolls are wrapped in non-recyclable plastic or plastic-coated packaging, causing problems when it comes to recycling. Plastic packaging adds to the global plastic waste problem and can also pose a risk to wildlife if not properly disposed of.


The good news is change is on the horizon, and making small adjustments to our daily habits is a great place for us to all start doing our bit for the environment. Businesses have picked up on this too, introducing more eco-friendly alternatives to traditional toilet paper. You’ve probably already come across rolls made from bamboo and recycled paper – but what about sugarcane!

What’s so sweet about sugarcane toilet paper?

As well as providing us with that delicious sweet, sweet sugar, sugarcane is also a sustainability superhero. It plays an impressive part when it comes to protecting trees and forests – here’s how!

  • Unsurprisingly, sugarcane toilet paper is sourced from... sugarcane! This means there’s no wood pulp involved, so no deforestation, no disrupted ecosystems, and habitat destruction.
  • Sugarcane grows extremely quickly, reaching maturity in less than a year (compared to 30 years for trees); plus, it doesn’t need as much water to grow.
  • Sugarcane toilet paper is made from a biproduct, meaning very little goes to waste. The sugarcane is grown primarily for the sugar-rich juices inside, so the fibres (or ‘bagasse’) it's made of would generally be disposed of. Sugarcane products use the bagasse, making them even more sustainable than bamboo!
  • Processing sugarcane requires far fewer steps than processing trees, making the process more streamlined and less fuel intensive.

Want to know more about what makes sugarcane toilet rolls such an eco-friendly choice? Check out our complete guide.

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Shop super-soft, super-sustainable toilet paper from Sweet Cheeks

At Sweet Cheeks, we’re all about doing good – good for the planet, good for your business, and good for your bum!

All our loo rolls are made from sustainably sourced sugarcane and we package them in wrappers that are 100% plastic free and easily recycled. We even pack them in super compact boxes, limiting the number of journeys we have to do, to keep those carbon emissions in check during transport!

Plus, did we mention – they’re super high quality too? Our loo rolls are ultra-soft and are gentle on your skin (and plumbing!). They break down in just 4 seconds, so there’s no worrying about blocked drains. And guess what? They’re twice as long as other brands, giving you double the bang for your buck!

If you’re on the hunt for premium loo rolls that won’t cost the earth (literally), you’ve come to the right place. Check out our range of 3-ply and 5-ply loo rolls today!

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